Heat pumps

7/2/2025

How To Generate Heat Pump Leads

Find out the best ways to get heat pump leads via an MCS Umbrella, installer networks and by increasing both your website conversions and visibility.

Craig Hodgson

Heating Engineer

5 min read

Generating air source heat pump leads is time consuming, not to mention costly.

Today, we’ll discuss the most popular ways to generate quotes for heat pump installers including:

Being part of an MCS Umbrella
Joining a nationwide installer network
Improving conversion rates on your website
Boosting traffic to your website

We’re a nationwide installer and run a MCS Umbrella network for those installers that don’t have MCS Accreditation. Generate leads via your customer base, and we’ll take care of anything MCS related. For MCS registered engineers, we offer a nationwide installer network; work alongside Dwellow to service the heat pump jobs we generate in your local area.

Get in touch if you're interested in generating more work for your business by using our contact form here, or calling us on 0330 822 2795.

‍Use A MCS Umbrella Network

You don’t have to be MCS accredited in order to install heat pumps. However, without MCS certification, it’s unlikely you’ll get much work.

Why? The simple answer is, only installations that have an MCS certificate will be eligible for heat pump grants.

The most popular heat pump grant? The Boiler Upgrade Scheme (BUS). Without offering your customer an MCS certificate, they’ll be losing out on up to £7,500 in funding.

Getting MCS accredited isn’t just time consuming, it’s expensive. Expect to pay over £1,000 in year 1 just to get set up, with ongoing fees each year thereafter (see MCS’s website here). However, there is an option to get heat pump installer work even if you don’t have accreditation; join an MCS Umbrella Network, like ours.

‍What is An MCS Umbrella Network?

‍An MCS Umbrella is an installer (usually with nationwide coverage, like dwellow) that has MCS accreditation. They take on heat pump leads on behalf of installers that aren’t MCS registered.

Whilst the installer generating the heat pump lead would still complete the profitable installation, a company like dwellow will handle all aspects of the job that cause headaches. This includes the likes of:

Heat loss survey, calculations and related paperwork; saving the installer a on-site visit and half a day or more of work
The design of the air source heat pump system, to ensure it meets MCS standards
Registration of relevant product warranties (heat pump unit, controls etc.)
Applying for the Boiler Upgrade Scheme grant, giving customers access to up to £7,500 in funding
All paperwork, including submission of the project to gain an MCS certificate

In summary, this leaves the installer to focus on the installation!Speak to our MCS Umbrella team by using our contact form here, or by calling us on 0330 822 2795.

‍Join An Installer Network

Many companies (including dwellow) will filter heat pump installation jobs through to installers that work within their MCS Umbrella. You’ll be able to pick up installation jobs in your local area, without paying for marketing, or, worthless “job leads” that don’t convert.

So, if you’re not MCS registered and not generating a big volume of heat pump leads, we’ll be able to get you work.

On the flip-side, we also work with a network of MCS accredited installers. If you have accreditation but need extra work, we can help in that respect too.

Anyone that runs a business knows that customer acquisition is one of the most time consuming and costly aspects of operating. Generating one simple heat pump lead (that might not actually turn into a paying customer) could cost you hours in marketing efforts and design work, not to mention advertising costs well into the £100s. Join our installer network and take the hassle out of generating heat pump leads, and let us:

Take on the costly and time consuming task of marketing to acquire heat pump quotes and installation projects
Manage the aspects of the project that cause headaches including design and supply
Offer MCS guidance for those that aren’t MCS accredited (we have MCS accredited engineers that can assist throughout the install)

‍Increase Website Conversions

‍To be visible online, you need a website, online reviews, a Google My Business listing and implement a range of SEO tactics.

But, if you’re already getting clicks to your site, you need to focus on converting those clicks to heat pump leads.

As they say…traffic for vanity, installations for sanity…

Basically, focusing on JUST building up traffic to your website is aimless.

Have a clear idea of what you want visitors to do when they arrive on your website. Is it to call, email, or fill out a quote form?
Reduce clutter on your website so your calls to action (CTAs) are more eye-catching
Create CTAs that focus on what you want a customer to do

You can have more than one CTA that focuses on a different goal.

As an example, we’ve got this CTA on that focuses on pushing visitors towards our clickable heat pump lead form:

But, that’s not the only CTA on the page, as not everyone is ready to jump in and get a quote right away. There’s a good chance they’ve got a few questions…

For that reason, we’ve also got CTAs that push visitors towards phone and email, such as this one:

In summary, reduce clutter and add clear calls to action throughout your website.

‍Increase Website Visibility

‍Getting visitors to your website isn’t easy, and there’s a good reason for that. Check out this graphic from the Heat Pump Association.

They expect to see demand for / actual number of heat pump installers in the UK to hit around 50,000 by 2030. That’s nearly 5x the amount of installers there are today...

…and pretty much every single one is going to have a website; that’s up to 50,000 competitors online incoming!So, how can you be visible online, as well as increase conversions?

‍Reviews

‍Reviews have a two-fold benefit.

If a customer is already interested in using your services, there’s a good chance they’ll check out online reviews. If you don’t have any Facebook, Google, Yelp or Trustpilot reviews, it’s likely that rings alarm bells, and they’ll look elsewhere.

However, leading onto Search Engine Optimisation (SEO) that we’ll briefly mention below, reviews are also a contributing factor to your rankings and overall visibility in Google.Put simply, focusing on getting online reviews for your business is worthwhile.

‍SEO

‍SEO is split into two sections:

On-site: This refers to the technical setup of your site, and how easy it is for Google to comprehend what’s on it. The better it is, the higher it’s going to rank.
Off-site: These are a range of factors that act as your digital footprint, allowing Google to decide how it should rank you in their results. The likes of online reviews, a presence on FaceBook, your sites’ age and links on other high quality sites all help to improve your search engine ranking positions (SERPs)

The big problem here is that SEO is complex and time consuming.

For that reason, expect a professional agency to charge £750-£1,000 for any SEO work; not exactly cheap…

‍Social Media

‍Social media platforms like Facebook can be the perfect place to generate heat pump leads, if you can craft original and inspiring posts.

However, just posting pictures of heat pumps…that’s unlikely to have the impact you need.

Like many marketing tactics, trying to gain organic clicks from social media platforms that are targeted and high converting, is extremely time consuming.

For ideas on increasing organic reach, check out this guide on Brand Watch.

‍Pay-Per-Click Ads (PPC)

‍Next we have PPC; which certainly isn’t for the faint-hearted.

PPC is a much more targeted way of advertising, given you can target based on exactly what people are searching, as well as where they are located.

Like SEO, it’s likely you’ll need to employ an expert to set up and maintain your ad account on a platform like Google AdWords; it’s expensive.

Alongside this you’ll also be paying on a cost per click (CPC) basis, so you really do need a high converting campaign.

So, how expensive is it going to be to get heat pump leads?

Using Google’s Keyword Planner, we can see estimates of between £2.23-£7.14 per click.

Taking the middle of this range at £4.69 per click and a conversion rate of 1%, you’d pay around £469 to get one heat pump lead.

The problem? That might not actually turn into a paying customer, but this method of marketing can be lucrative if you can get a high converting campaign established…

For information about joining our MCS Umbrella or Installer Network to save the time, money and hassle of generating your own heat pump leads: